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Services marketing :

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher H. Lovelock. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, c2001. - xvii, 717 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0130173924

LCCN: 00035959

Subjects--Topical Terms:
Professions - marketing--Commerce
Service industries - marketing--Commerce

LC Class. No.: HF5415.122 / .L68 2001

Dewey Class. No.: 658.8

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