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Global marketing : contemporary theory, practice, and cases /

Alon, Ilan

Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Donata Vianelli - New York ; McGraw - Hill , c2013. - xxi, 602 p. : ill.(some col.)

Includes indexes

ISBN: 9780071318204

Subjects--Topical Terms:
Marketing --Commerce

LC Class. No.: HF1416 / .A47 2013

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