International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - 13th ed. - Boston ; McGraw - Hill , c2007. - xxxii, 702 p. : ill. col.
Includes bibliographical references and index
9780071274722
Marketing--Commerce
HF1416 / .C37 2007
International marketing / Philip R. Cateora, John L. Graham - 13th ed. - Boston ; McGraw - Hill , c2007. - xxxii, 702 p. : ill. col.
Includes bibliographical references and index
9780071274722
Marketing--Commerce
HF1416 / .C37 2007