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Sport marketing /

Mullin, Bernard James.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - 2nd ed. - Champaign, IL : Human Kinetics, c2000. - xiv, 441 p. : ill. ; 29 cm.

Includes bibliographical references (p. 409-430) and index.

ISBN: 0880118776

LCCN: 99041126

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .M85 2000

Dewey Class. No.: 796/.06/98

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