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Customer relationship management : Concepts and technologies /

By Buttle, Francis

Customer relationship management : Concepts and technologies / by Francis Buttle and Stan Maklan - 4th ed. - London : Routledge, c2019. - xxiii, 444 p. : Col. ill.

include index

ISBN: 9781138498259

Subjects--Topical Terms:
Business--Management

LC Class. No.: HF5415.5 / .B87 2019

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