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Developing new products and repositioning mature brands :

Cafarelli, Eugene J., 1938-

Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli. - New York : Wiley, c1980. - xii, 253 p. : ill. ; 23 cm. - Ronald series on marketing management .

"A Ronald Press publication." Includes index.

Bibliography: p. 249.

ISBN: 0471046345

LCCN: 80013112

Subjects--Topical Terms:
Product management.
New products.

LC Class. No.: HF5415.15 / .C24

Dewey Class. No.: 658.5/75

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