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Marketing performance assessment /

Bonoma, Thomas V.

Marketing performance assessment / Thomas V. Bonoma, Bruce H. Clark. - Boston, Mass. : Harvard Business School Press, c1988. - xiv, 202 p. : ill. ; 29 cm.

Includes index.

Bibliography: p. 185-195.

ISBN: 0875842038 (alk. paper)

LCCN: 88021428

Subjects--Topical Terms:
Marketing--Evaluation.

LC Class. No.: HF5415 / .B5243 1988

Dewey Class. No.: 658.8/007/23

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