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Perspectives in marketing /

Mason, Barry J.

Perspectives in marketing / edited by J. Barry Mason and Hazel F. Ezell. - Plano, Tex. : Business Publications, c1987. - xxiv, 403 p. : ill. ; 24 cm.

"Designed to accompany Marketing."

Includes bibliographies.

ISBN: 0256032963 (pbk.)

LCCN: 86072049

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P438 1987

Dewey Class. No.: 658.8

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