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Application in Basic Marketing:

McCarthy, Jerome E.

Application in Basic Marketing: Clippings from the Popular Business Press / E. Jerome, McCarthy & William, D. Perreault - 1993-1994 ed. - Boston ; Irwin Homewood , c1992. - viii, 237 p. : ill. ;

ISBN: 0256139423

Subjects--Topical Terms: --Marketing /

LC Class. No.: HF5410 / .M32 1992

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