Marketing / (Record no. 1205)

MARC details
000 -LEADER
fixed length control field 00999nam a2200313 4500
001 - CONTROL NUMBER
control field 4905441
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250326112022.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field 000
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field 000
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94012132
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070068798 (acidfree paper)
040 ## - CATALOGING SOURCE
Original cataloging agency UOEL
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B62 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovée, Courtland L.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Courtland L. Bovée, Michael J. Houston and John V. Thill.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 721 p, [R27, G15, I27]p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references, glossary and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
General subdivision Commerce
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Houston, Michael J.
Personal name Thill, John V.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     UOE Main Library UOE Main Library Short Loan Area 06/11/2014 3 HF5415 .B6213 1995 10054148 27/04/2026 23/01/2019 10054148 06/11/2014 Short Loan for 1 day
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 06/11/2014 1 HF5415 .B6213 1995 10054149 27/04/2026 04/03/2020 10054149 06/11/2014 Loan - Normal on open shelf