Marketing / (Record no. 12427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00988nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17916285 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211019150405.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | 000 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013039848 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077861032 (alk. paper) |
| International Standard Book Number | 0077861035 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UOEL |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M29474 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliv, 740 pages ; |
| Dimensions | 29 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 642-700) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| Personal name | Rudelius, William. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Loan - Normal on open shelf |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | UOE Main Library | UOE Main Library | Short Loan Area | 18/09/2015 | 4 | HF5415 .M29474 2015 | 20151587 | 27/04/2026 | 25/03/2019 | 20151587 | 18/09/2015 | Short Loan for 1 day | ||||
| Library of Congress Classification | UOE Main Library | UOE Main Library | Short Loan Area | 18/09/2015 | 9 | HF5415 .M29474 2015 | 20151588 | 27/04/2026 | 20/03/2019 | 20151588 | 18/09/2015 | Short Loan for 1 day | ||||
| Library of Congress Classification | UOE Town Campus | UOE Town Campus | Short Loan Area | 01/03/2017 | HF5415 .M29474 2015 | 20151589 | 01/03/2017 | 20151589 | 01/03/2017 | Short Loan for 1 day | ||||||
| Library of Congress Classification | UOE Town Campus | UOE Town Campus | Open shelf | 01/03/2017 | HF5415 .M29474 2015 | 20151590 | 01/03/2017 | 20151590 | 01/03/2017 | Loan - Normal on open shelf | ||||||
| Library of Congress Classification | UOE Town Campus | UOE Town Campus | Short Loan Area | 01/03/2017 | HF5415 .M29474 2015 | 20151591 | 01/03/2017 | 20151591 | 01/03/2017 | Short Loan for 1 day |