Marketing strategy : a decision - focused approach / Orville C. Walker, John W. Mullins
Material type:
TextPublication details: New York ; McGraw - Hill Education , c2014.Edition: 8th edDescription: xvi, 368 p. : ill. (some col.)ISBN: - 9781259010903
- HF5415 .W34 2014
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UOE Main Library Short Loan Area | HF5415 .W34 2014 (Browse shelf(Opens below)) | 20151396 | Available | 20151396 | |
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UOE Main Library Short Loan Area | HF5415 .W34 2014 (Browse shelf(Opens below)) | 20151395 | Available | 20151395 | |
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UOE Town Campus Short Loan Area | HF5415 .W34 2014 (Browse shelf(Opens below)) | 20151497 | Available | 20151397 | |
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UOE Town Campus Short Loan Area | HF5415 .W34 2014 (Browse shelf(Opens below)) | 20151398 | Available | 20151398 | |
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UOE Town Campus Short Loan Area | HF5415 .W34 2014 (Browse shelf(Opens below)) | 20151399 | Available | 20151399 |
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| HF5415 .M29474 2015 Marketing / | HF5415 .W34 2014 Marketing strategy : | HF5415 .W34 2014 Marketing strategy : | HF5415 .W34 2014 Marketing strategy : | HF5415.12 .P47 2005 Basic marketing : A global-managerial approach / | HF5415.13 .M36 2014 Basic marketing : a marketing strategy planning approach / | HF5415.2 .H34 2009 Marketing research : in a digital information environment / |
Includes bibliographical references and index
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