Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN: - 0070387672
- 658.8/34 20
- HF5415.32 .L677 1993
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UOE Main Library Short Loan Area | HF5415.32 .L677 1993 (Browse shelf(Opens below)) | 10054202 | Available | 10054202 | |
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Short Loan for 1 day
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UOE Main Library Short Loan Area | HF5415.32 .L677 1993 (Browse shelf(Opens below)) | 10054203 | Available | 10054203 |
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| HF5415.2 .H34 2009 Marketing research : in a digital information environment / | HF5415.3 .M56 2015 Social media marketing in tourism and hospitality / | HF5415.3 .M56 2015 Social media marketing in tourism and hospitality / | HF5415.32 .L677 1993 Consumer behavior : | HF5415.32 .L677 1993 Consumer behavior : | HF5415.33.U6 H38 2013 Consumer behavior : building marketing strategy / | HF5415.33.U6 H38 2013 Consumer behavior : building marketing strategy / |
Includes bibliographical references (p. 733-782) and index.
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