International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo
Material type:
TextPublication details: Australia : Cengage Learning EMEA, c2011.Description: xxvi, 592 p. : col. illISBN: - 9781408009239
- HF1416 .C95 2011
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UOE Main Library Open shelf | HF1416 .C95 2011 (Browse shelf(Opens below)) | 20157375 | Available | 20157375 | |
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UOE Main Library Open shelf | HF1416 .C95 2011 (Browse shelf(Opens below)) | 20157376 | Available | 20157376 | |
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UOE Town Campus Open shelf | HF1416 .C95 2011 (Browse shelf(Opens below)) | 20157373 | Available | 20157373 | |
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UOE Town Campus Short Loan Area | HF1416 .C95 2011 (Browse shelf(Opens below)) | 20157374 | Available | 20157374 |
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| HF1017 .W35 2008 Statistics for business / | HF1385 .R42 2007 Reforming agricultural trade for developing countries / | HF1416 .A47 2013 Global marketing : contemporary theory, practice, and cases / | HF1416 .C95 2011 International marketing / | HF5415 .D92 2009 Business marketing : connecting strategy relationships and learning / | HF5415 .D92 2009 Business marketing : connecting strategy relationships and learning / | HF5415.I53 .C72 2015 New products management / |
Includes index, questions for discussion, glossary and appendices
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