Applications in basic marketing. Clippings from the popular Business press /

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Material type: Text

TextPublication details: Homewood, IL : Irwin, c1994.Description: ix, 109 p. : ill. ; 26 cmISBN:

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Additional physical formats: Online version:: Applications in basic marketingDDC classification:

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Summary: "Clippings from the popular business press."

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Item type	Current library	Call number	Copy number	Status	Barcode
Loan - Normal on open shelf	UOE Main Library Open shelf	HF5410 .M32 (Browse shelf(Opens below))	20012115	Available	20012115
Loan - Normal on open shelf	UOE Main Library Open shelf	HF5410 .M32 (Browse shelf(Opens below))	20012114	Available	20012114

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Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

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