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Marketing in the 80's : changes & challenges / [edited by] Richard P. Bagozzi ... [et al.]

By: Contributor(s): Material type: TextTextSeries: Proceedings series (American Marketing Association) ; no. 46.Publication details: Chicago, Ill. : American Marketing Association, c1980.Description: xviii, 538 p. ; 28 cmISBN:
  • 0877571414 (pbk.)
Subject(s): DDC classification:
  • 658.8/00973
LOC classification:
  • HF5415.1 .M367
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Holdings
Item type Current library Call number Copy number Status Barcode
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5415.1 .M367 (Browse shelf(Opens below)) 20026445 Available 20026445
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Papers given at the conference to be held in Chicago, Aug. 3-6, 1980.

Includes bibliographies and index.

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