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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xix, 488 p. : ill. ; 24 cmISBN:
  • 0070067570
Subject(s): DDC classification:
  • 658.8/4 20
LOC classification:
  • HF5415.129 .B68 1992
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Holdings
Item type Current library Call number Copy number Status Barcode
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5415.129 .B68 1992 (Browse shelf(Opens below)) 10058051 Available 10058051
Total holds: 0

Includes bibliographical references (p. 458-459) and index.

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