Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Loan - Normal on open shelf	UOE Main Library Open shelf	HF5821 .B62 1994 (Browse shelf(Opens below))	20012065	Available	20012065
Loan - Normal on open shelf	UOE Main Library Open shelf	HF5821 .B62 1994 (Browse shelf(Opens below))	20012066	Available	20012066

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Previous	HF5718.3 .M32 2013 Professional writing /	HF5721 .A83 1984 A HandBook of Commercial Correspondence	HF5821 .B62 1994 Contemporary advertising /	HF5821 .B62 1994 Contemporary advertising /	HF5823 .J43 2000 Advertising	HF5823 .P73 1990 The Practice of Advertising :	HF5823 .W455 1992 Advertising :	Next

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

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