Reid, Robert D. creator Bojanic, David C. text Hoboken, N.J John Wiley & Sons c2010 5th ed. monographic xv, 656 p. : col. ill. ; 29 cm. Robert D. Reid, David C. Bojanic. Includes bibliographical references and index. Hospitality industry Marketing Food service Marketing Restaurants Marketing TX911.3.M3 R443 2010 647.94068/8 76.60 9780470088586 (cloth) 0470088583 (cloth) 2008021436 http://www.loc.gov/catdir/toc/ecip0818/2008021436.html http://www.loc.gov/catdir/toc/ecip0818/2008021436.html UOEL 000 20150716090900.0 15295707