00726nam a2200241   45000010009000000050017000090070004000260080004000300100017000340200031000510200028000820400029001100420008001390500023001470820014001701000020001842450117002042500012003213000046003335040051003796500025004307000029004551836727620211019150638.0000000  a  2014040992  a9780077729035 (alk. paper)  a007772903X (alk. paper)  aUOELbengcDLCerdadDLC  apcc00aHF5415b.K452 201300a658.82231 aKerin, Roger A.10aMarketing :bthe core /cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.  a6th ed.  axlii, 531 pages :billustrations ;c28 cm  aIncludes bibliographical references and index. 0aMarketing.xCommerce1 aHartley, Steven William.