the core Kerin, Roger A. creator Hartley, Steven William. text 6th ed. monographic xlii, 531 pages : illustrations ; 28 cm Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. Includes bibliographical references and index. Marketing Commerce HF5415 .K452 2013 658.8 9780077729035 (alk. paper) 007772903X (alk. paper) 2014040992 UOEL 000 20211019150638.0 18367276 eng