TY  - BOOK
AU  - Walker, Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision - focused approach 
SN  - 9781259010903
AV  - HF5415 .W34 2014
PY  - 2014///
CY  - New York
PB  - McGraw - Hill Education
KW  - Marketing
KW  - Commerce
N1  - Includes bibliographical references and index
ER  -