TY  - BOOK
AU  - McQuail, Denis
TI  - McQuail's mass communication theory
SN  - 9788132105794
AV  - P90 .M46 2010
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Mass communication
KW  - Philology and linguistics (General)
N1  - Includes bibliographical references and index
ER  -