Kerin, Roger A. creator Hartley, Steven William. Rudelius, William. text Twelfth edition. monographic xliv, 740 pages ; 29 cm Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. Includes bibliographical references (pages 642-700) and index. Marketing HF5415 .M29474 2015 658.8 9780077861032 (alk. paper) 0077861035 (alk. paper) 2013039848 UOEL 000 20211019150405.0 17916285 eng