TY  - BOOK
AU  - Perreault, William D.
TI  - Basic marketing: A global-managerial approach 
SN  - 9780070620186
AV  - HF5415.12 .P47 2005
PY  - 2005///
CY  - New Delhi
PB  - McGraw hill education
KW  - commerce
N1  - includes index
ER  -