TY  - BOOK
AU  - Wilson , Richard M . S .
AU  - Gilligan , Colin .Pearson ,  David J .
TI  - Strategic marketing management: Planning ,implimentaion and control 
SN  - 0750603291
AV  - HF5415 .13 .W547  1992
PY  - 1992///
CY  - London
PB  - ButterWorth Heinemann
KW  - Strategic marketing management
KW  - commerce
N1  - includes bibliographical references and index
ER  -