TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
AU  - Zvobgo, Gilbert
TI  - International marketing
SN  - 9781408009239
AV  - HF1416 .C95 2011
PY  - 2011///
CY  - Australia
PB  - Cengage Learning EMEA
KW  - Marketing
N1  - Includes index, questions for discussion, glossary and appendices
ER  -