TY  - BOOK
AU  - Katz, Helen
TI  - The media handbook: A complete guide to advertising media selection, planning, research, and buying 
SN  - 9781138352643
AV  - HF5826.5 .K38 2019
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - advertising
N1  - include index
ER  -