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  <titleInfo>
    <title>Customer relationship management</title>
    <subTitle>Concepts and technologies</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>By Buttle, Francis</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Maklan Stan</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>c2019</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxiii, 444 p. : Col. ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Francis Buttle and Stan Maklan</note>
  <note>include index</note>
  <subject>
    <topic>Business</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="lcc">HF5415.5 .B87 2019</classification>
  <identifier type="isbn">9781138498259</identifier>
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    <recordCreationDate encoding="marc">000</recordCreationDate>
    <recordChangeDate encoding="iso8601">20221202094802.0</recordChangeDate>
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