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  <titleInfo>
    <title>Advertising Principles and Practice</title>
  </titleInfo>
  <name type="personal">
    <namePart>Wells, William</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Burnett, John</namePart>
  </name>
  <name type="corporate">
    <namePart>Moriarty Sandra</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Pearson Education</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>c2003</dateIssued>
    <edition>6th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxxii, 599 p. : ill. ;</extent>
  </physicalDescription>
  <note type="statement of responsibility">By William, Wells</note>
  <note>Include index</note>
  <subject>
    <topic/>
  </subject>
  <classification authority="lcc">HF5823 .455 1992</classification>
  <identifier type="isbn">0131202065</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">UOEL</recordContentSource>
    <recordCreationDate encoding="marc">000</recordCreationDate>
    <recordChangeDate encoding="iso8601">20150401161326.0</recordChangeDate>
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