TY  - BOOK
AU  - Cafarelli,Eugene J.
TI  - Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives 
T2  - Ronald series on marketing management
SN  - 0471046345
AV  - HF5415.15 .C24
U1  - 658.5/75 
PY  - 1980///
CY  - New York
PB  - Wiley
KW  - Product management
KW  - New products
N1  - "A Ronald Press publication."; Includes index; Bibliography: p. 249
ER  -