Buell, P. Victor creator Buell, Victor P. text New York McGraw-Hill c1986 2nd ed. monographic xiii.1 (various pagings) : ill. ; 24 cm. Victor P. Buell, editor. Includes bibliographies and indexes. Marketing HF5415 .H1867 1986 658.8 0070088543 85014903 UOEL 000 20150402142121.0 4277963