TY  - BOOK
AU  - Buell, P. Victor
AU  - Buell,Victor P.
TI  - Handbook of modern marketing
SN  - 0070088543
AV  - HF5415 .H1867 1986
U1  - 658.8 19
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographies and indexes
ER  -