TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Marketing research in a marketing environment
SN  - 0801613035 :
AV  - HF5415.2 .D54 1987
U1  - 658.8/3 19
PY  - 1987///
CY  - St. Louis
PB  - Times Mirror/Mosby College Pub.
KW  - Marketing research
N1  - Includes bibliographies and indexes
ER  -