TY - BOOK AU - Mason, Barry J. AU - Mason,Joseph Barry AU - Ezell,Hazel F. AU - Mason,Joseph Barry TI - Perspectives in marketing SN - 0256032963 (pbk.) AV - HF5415 .P438 1987 U1 - 658.8 19 PY - 1987/// CY - Plano, Tex. PB - Business Publications KW - Marketing N1 - "Designed to accompany Marketing."; Includes bibliographies ER -