Strategic marketing channel management
Bowersox, Donald J.
creator
Cooper, M. Bixby.
text
New York
McGraw-Hill
c1992
monographic
xix, 488 p. : ill. ; 24 cm.
Donald J. Bowersox, M. Bixby Cooper.
Includes bibliographical references (p. 458-459) and index.
Marketing channels
Management
Business logistics
Physical distribution of goods
HF5415.129 .B68 1992
658.8/4
McGraw-Hill series in marketing
0070067570
91035022
UOEL
000
20150407114435.0
4852829