TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Weinberg, B. Charles
TI  - Cases in Public and Nonprofit Marketing: Readings in Public and Nonprofit Marketing
SN  - 0894260138
AV  - HF5415 .L64 1978
PY  - 1978///
CY  - Scientific Press
PB  - Scientific Press
KW  - Marketing
ER  -