TY  - BOOK
AU  - Franz, S. Robert
AU  - edited by Hopkins, M. Robert
ED  - Toma G. Alfred
TI  - Proceedings:Southern Marketing Association
AV  - HF5415 .S68 1979.
PY  - 1979///
CY  - Louissiana
PB  - Southern Marketing Ass.
KW  - Marketing
N1  - Include bibliographical References and index
ER  -