00736nam a2200253 4500 3313129 20150410111722.0 000 84002886 0046582436 (pbk.) : $18.50 0046582428 (hard) : $28.50 UOEL DLC DLC HF5415.13 .O78 1984 658.8 19 O'Shaughnessy, John. Competitive marketing : a strategic approach / John O'Shaughnessy. Boston : Allen & Unwin, 1984. 372 p. : ill. ; 25 cm. Includes indexes. Bibliography: p. 351-366. Marketing Management. 7 cbc orignew 1 ocip 19 y-gencatlg lcc LL 4549 4549 0 0 lcc 0 0 UOE UOE GEN 2015-04-10 0 HF5415.13 .O78 1984 20026513 2026-04-27 11:39:35 20026513 2015-04-10 LL