a strategic approach O'Shaughnessy, John. creator text Boston Allen & Unwin 1984 monographic 372 p. : ill. ; 25 cm. John O'Shaughnessy. Includes indexes. Bibliography: p. 351-366. Marketing Management HF5415.13 .O78 1984 658.8 0046582436 (pbk.) : 0046582428 (hard) : 84002886 UOEL 000 20150410111722.0 3313129