TY  - BOOK
AU  - O'Shaughnessy,John
TI  - Competitive marketing: a strategic approach 
SN  - 0046582436 (pbk.) :
AV  - HF5415.13 .O78 1984
U1  - 658.8 19
PY  - 1984///
CY  - Boston
PB  - Allen & Unwin
KW  - Marketing
KW  - Management
N1  - Includes indexes; Bibliography: p. 351-366
ER  -