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1.
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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: UOE Main Library (2)Call number: HF5821 .B62 1994, ...
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2.
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1992
Availability: Items available for loan: UOE Main Library (1)Call number: HF5823 .W455 1992.
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3.
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Election campaigning : the new marketing of politics / Dennis Kavanagh. by
Material type: Text Text
Publication details: Oxford, England ; Cambridge, Mass. : Blackwell, 1995
Availability: Items available for loan: UOE Main Library (1)Call number: JN956 .K38 1995.
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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by
Edition: 10e.
Material type: Text Text
Availability: Items available for loan: UOE Main Library (2)Call number: HF5823 .B387 2015, ... UOE Town Campus (2)Call number: HF5823 .B387 2015, ...
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5.
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The media handbook : A complete guide to advertising media selection, planning, research, and buying / By Helen Katz by
Edition: 7th ed.
Material type: Text Text
Publication details: New York : Routledge, c2019
Availability: Items available for loan: UOE Main Library (2)Call number: HF5826.5 .K38 2019, ...
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