| 000 | 00658nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20211019151506.0 | ||
| 006 | 000 | ||
| 007 | 000 | ||
| 008 | 000 | ||
| 020 | _a9781408009239 | ||
| 040 | _aUOEL | ||
| 050 |
_aHF1416 _b.C95 2011 |
||
| 100 | _aCzinkota, Michael R. | ||
| 245 |
_aInternational marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo |
||
| 260 |
_aAustralia : _bCengage Learning EMEA, _cc2011. |
||
| 300 |
_axxvi, 592 p. : _bcol. ill. |
||
| 500 | _aIncludes index, questions for discussion, glossary and appendices | ||
| 650 | _aMarketing | ||
| 700 | _aRonkainen, Ilkka A. | ||
| 700 | _aZvobgo, Gilbert | ||
| 942 |
_2lcc _cLL |
||
| 999 |
_c16892 _d16892 |
||