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| 001 | 548600 | ||
| 005 | 20150402144328.0 | ||
| 008 | 000 | ||
| 010 | _a 88021428 | ||
| 020 | _a0875842038 (alk. paper) | ||
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_aUOEL _cDLC _dDLC |
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_aHF5415 _b.B5243 1988 |
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_a658.8/007/23 _219 |
| 100 | 1 | _aBonoma, Thomas V. | |
| 245 | 1 | 0 |
_aMarketing performance assessment / _cThomas V. Bonoma, Bruce H. Clark. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc1988. |
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| 300 |
_axiv, 202 p. : _bill. ; _c29 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 185-195. | ||
| 650 | 0 |
_aMarketing _xEvaluation. |
|
| 700 | 1 |
_aClark, Bruce H., _d1958- |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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