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| 001 | 1898610 | ||
| 005 | 20150402150338.0 | ||
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_aHF5415.13 _b.J35 1985 |
| 082 | 0 | 0 |
_a658.8/02 _219 |
| 100 | 1 |
_aJain, Subhash C., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing planning and strategy / _cSubhash C. Jain. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _cc1985. |
||
| 300 |
_axiv, 962 p. : _bill ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
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