000 00797nam a2200265 4500
001 3262419
005 20150410101620.0
008 000
010 _a 81067966
020 _a0256027129 (pbk.)
040 _aUOEL
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.P4 1982
082 0 0 _a658.8
_219
100 1 _aTarpey, Lawrence X.
245 1 2 _aA preface to marketing management /
_cJ. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey.
250 _aRev. ed.
260 _aPlano, Tex. :
_bBusiness Publications,
_cc1982.
300 _axii, 275 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing
_xManagement.
700 1 _aPeter, J. Paul.
700 1 _aDonnelly, James H.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cLL
999 _c4521
_d4521