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_aHF5415.13 _b.O78 1984 |
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_a658.8 _219 |
| 100 | 1 | _aO'Shaughnessy, John. | |
| 245 | 1 | 0 |
_aCompetitive marketing : _ba strategic approach / _cJohn O'Shaughnessy. |
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_aBoston : _bAllen & Unwin, _c1984. |
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_a372 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 351-366. | ||
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_aMarketing _xManagement. |
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