Services marketing : people, technology, strategy / Christopher H. Lovelock.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2001.Edition: 4th edDescription: xvii, 717 p. : ill. ; 24 cmISBN: - 0130173924
- 658.8 21
- HF5415.122 .L68 2001
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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UOE Main Library Short Loan Area | HF5415.122 .L68 2001 (Browse shelf(Opens below)) | 10034529 | Available | 10034529 | |
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Short Loan for 1 day
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UOE Main Library Short Loan Area | HF5415.122 .L68 2001 (Browse shelf(Opens below)) | 10034531 | Available | 10034531 |
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| HF5415 .W34 2014 Marketing strategy : | HF5415.12 .P47 2005 Basic marketing : A global-managerial approach / | HF5415.122 .L68 2001 Services marketing : | HF5415.122 .L68 2001 Services marketing : | HF5415.122 .L68 2004 Services marketing : | HF5415.13 .K64 2006 Marketing management / | HF5415.13 .K64 2006 Marketing management / |
Includes bibliographical references and index.
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