Marketing / Courtland L. Bovée, Michael J. Houston and John V. Thill.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995.Edition: 2nd edDescription: xxiv, 721 p, [R27, G15, I27]p. : col. ill., col. maps ; 29 cmISBN: - 0070068798 (acidfree paper)
- 658.8 20
- HF5415 .B62 1995
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UOE Main Library Short Loan Area | HF5415 .B6213 1995 (Browse shelf(Opens below)) | 10054148 | Available | 10054148 | |
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UOE Main Library Open shelf | HF5415 .B6213 1995 (Browse shelf(Opens below)) | 10054149 | Available | 10054149 |
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Includes bibliographical references, glossary and indexes.
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