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1.
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The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt ... [et al.]. by Series: Series (American Marketing Association) ; no. 47.
Material type: Text Text
Publication details: Chicago, IL : American Marketing Association, c1981
Availability: Items available for loan: UOE Main Library (1)Call number: HF5411 .C45 1981.
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2.
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1979 educators' conference proceedings / Neil Beckwith ... [et al.]. by Series: Series (American Marketing Association) ; no. 44.
Material type: Text Text
Publication details: Chicago : American Marketing Association, c1979
Availability: Items available for loan: UOE Main Library (1)Call number: HF5415 .B42 1979.
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3.
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Marketing in the 80's : changes & challenges / [edited by] Richard P. Bagozzi ... [et al.] by Series: Proceedings series (American Marketing Association) ; no. 46.
Material type: Text Text
Publication details: Chicago, Ill. : American Marketing Association, c1980
Availability: Items available for loan: UOE Main Library (1)Call number: HF5415.1 .M367.
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